PwC | Pittsburgh, PA + New York, NY
July 2021 – present
Creative Director and Experience Design Manager
As a design leader in PwC’s Experience Center, I co-lead the XD practice of over 20 designers by elevating design quality, growing talent, and driving innovation that delivers measurable business impact.

• Lead design and strategy efforts on $25M+ in business by shaping proposals, managing client relationships, and delivering high-impact client work.

• Provide creative and strategic direction on digital experiences across finance, pharma, tech, and more.

• Collaborate with C-suite clients and cross-disciplinary teams to design solutions for complex business challenges.

• Coach designers, managers, and senior managers globally, building a culture of growth, creativity, and delivery excellence.

• Spearhead AI-driven initiatives and service offerings that help clients realize the business value of emerging technology.

FirstEnergy | Pittsburgh, PA
December 2020 – July 2021
Digital Manager of Innovation
Built and led the Digital team within FirstEnergy’s newly established Innovation Center, defining its strategic role and championing human-centered design across the enterprise.

• Defined the vision and roadmap for Digital capabilities, aligning with Innovation Center goals and broader business strategy.

• Coached team members and mentored cross-functional colleagues to foster a culture of collaboration, experimentation, and growth.

• Partnered with the C-suite sponsors to explore transformational opportunities and communicate the art of the possible.

• Served as Digital Evangelist, promoting design thinking and the value of user-centered innovation across the organization.

DICK’S Sporting Goods | Pittsburgh, PA
January 2016 –  June 2020
Design Manager, Email Marketing & UI Design
Led multidisciplinary design, development, and writing teams across marketing and ecommerce to elevate digital experiences, scale operations, and champion accessibility. Oversaw large-scale creative output while driving innovation, talent development, and process transformation.

Email Marketing (Jan 2018 – Jun 2020)

• Led a 25+ person team of designers, developers, and writers to deliver 4,000+ marketing emails annually across all DSG brands.

• Introduced Agile methodologies and new workflows, increasing production capacity by 25% YOY.

• Led and championed the development of an industry-leading email codebase, achieving WCAG 2.0 AA compliance.

• Created and led the department’s innovation initiative to optimize structure, collaboration, and efficiency.

• Mentored talent at all levels and helped shape team-building strategies through hands-on hiring, coaching, and career planning.

UI Design (Jul 2016 – Jan 2018)

• Directed UI design for DSG ecommerce platforms, partnering cross-functionally to deliver seamless digital shopping experiences.

• Played a key leadership role in the ecommerce platform re-launch, contributing to over $1B in online annual revenue.

• Advocated for inclusive design, driving ADA/WCAG 2.0 AA compliance in ecommerce experiences.

• Led data-driven creative testing to improve UX and conversion across DSG digital properties.

CFA Institute | Charlottesville, VA
October 2012 – July 2016
Interactive Art Director and Digital Strategist
Led global digital strategy and creative direction for this nonprofit finance education organization, shaping brand expression and driving B2B and B2C engagement across digital channels.

• Directed digital marketing and brand alignment efforts across global offices, agencies, and societies in Europe and the Middle East.

• Provided strategic and creative leadership on cross-functional initiatives, including UX, content, and campaign design that reached hundreds of thousands of individuals around the globe.

• Spearheaded the launch of the Statement of Investor Rights microsite, educating investors on financial best practices.

• Served on a CEO-appointed task force to strengthen employee engagement and organizational culture during a global restructure.

• Chaired the Marketing & Communications Strategy & Leadership group, driving team alignment and cross-regional collaboration.

Media General | Richmond, VA
December 2010 - August 2012
User Experience Designer

Dynamic Brands | Richmond, VA
June 2009 - November 2010
Lead Web Designer + Developer

LOGISTICS 2020, Inc | Chesterfield, VA
February 2008 - April 2009
Lead Web Designer + Developer

Capital One | Richmond, VA
May 2007 - February 2008
Web Designer (Contract)

Hall + Partners | Petersburg, VA
May 2004 – May 2007
Director of Multimedia Services