PwC | Pittsburgh, PA + New York, NY
Creative Director and Experience Design Manager | July 2021 – present
Design leader within PwC’s Experience Center, co-leading a nearly 30-person experience design practice while directing complex B2B and B2C product engagements, advancing AI-first design practices, and shaping design operations across PwC US.

• Lead design strategy and delivery across $45M+ in client engagements, directing multidisciplinary teams on complex B2B and B2C digital products and partnering with executives, product leaders, and engineering teams from vision through implementation.

• Shape product strategy and long-range roadmaps for large-scale digital platforms, including an 18-24 month, six-phase roadmap for a complex B2B automotive supply chain experience while partnering with the client’s 8-person design team to establish a future-focused product vision.

• Pioneered AI-first design processes across multiple client engagements, including an approach that reduced prototype turnaround from two weeks to two days while reducing staffing from 2-3 designers to one, using rapid prototyping to accelerate stakeholder alignment, product decisions, and engineering direction.

• Lead Figma strategy and design operations across 15+ PwC US design teams, guiding a distributed network of administrators on platform governance and adoption, managing a nearly $1M annual investment, and partnering directly with Figma on designer education, beta testing, and product feedback.

• Help lead and grow a nearly 30-person Experience Design practice, coaching designers and design leaders, providing creative direction across engagements, influencing portfolio standards, and serving as one of a select group of leaders entrusted with vetting and hiring design talent.

FirstEnergy | Pittsburgh, PA
Digital Manager of Innovation | December 2020 – July 2021
Built and led the Digital team within FirstEnergy’s newly established Innovation Center, defining its strategic role and championing human-centered design across the enterprise.

• Defined the vision and roadmap for Digital capabilities, aligning experience strategy with Innovation Center priorities and broader business objectives.

• Partnered with C-suite sponsors and cross-functional leaders to identify transformational opportunities and translate emerging technology into tangible business possibilities.

• Built design capability and organizational support for human-centered innovation through coaching, experimentation, and enterprise advocacy.

DICK’S Sporting Goods | Pittsburgh, PA
Design Manager, Email Marketing & UI Design | January 2016 –  June 2020
Led multidisciplinary design, development, and content teams across e-commerce and marketing, scaling digital operations while elevating experience quality, accessibility, and customer impact.

• Led a 25+ person multidisciplinary team of designers, developers, and writers responsible for high-volume digital experiences across DICK’S Sporting Goods brands.

• Introduced Agile methodologies and redesigned team workflows, increasing production capacity 25% year over year.

• Played a key design leadership role in the relaunch of an e-commerce platform supporting more than $1B in annual online revenue.

• Championed inclusive design and helped drive WCAG 2.0 AA compliance across e-commerce experiences and an industry-leading email codebase.

• Led data-driven creative testing, hiring, coaching, and career development while partnering cross-functionally to improve customer experience and conversion.

CFA Institute | Charlottesville, VA
Interactive Art Director and Digital Strategist | October 2012 – July 2016
Led global digital strategy and creative direction, shaping brand and digital experiences that drove B2B and B2C engagement across international markets.

• Directed digital experience and brand initiatives across global offices, agencies, and societies, partnering across UX, content, technology, and marketing.

• Led cross-functional digital experiences and campaigns reaching hundreds of thousands of people globally.

• Chaired the Marketing & Communications Strategy & Leadership group and served on a CEO-appointed task force on organizational culture and employee engagement.

Earlier Experience

Media General | User Experience Designer | December 2010 - August 2012

Dynamic Brands | Lead Web Designer + Developer | June 2009 - November 2010

LOGISTICS 2020, Inc. | Lead Web Designer + Developer | February 2008 - April 2009

Capital One | Web Designer (Contract) | May 2007 - February 2008

Hall + Partners | Director of Multimedia Services | May 2004 – May 2007