Designing with purpose.
Leading with vision.
The work, experiences, and perspective of Luke Pieczynski
Making what’s possible, real.
My name is Luke Pieczynski.
For more than 20 years, I've designed experiences, shaped creative direction, and built and led design teams. I care deeply about the craft, and I believe the best way to elevate the work is to elevate the people creating it.
It’s not about what we make, though.
It’s about what we make possible.
My job as a leader is to set a clear vision, raise the bar, and create the space for talented people to make the work even better.
(Oh, and ask me about my favorite lesson learned while working at Disney World.)
A brief history
Over the course of my career, I have built on a foundation in graphic design and front-end development, progressing into pivotal roles across industries and disciplines. These include serving as a Creative Director at a Big 4 consultancy, Director of Multimedia Services at a design agency, Interactive Art Director and Digital Strategist in finance, and Creative Manager at a Fortune 500 retailer. Together, these experiences have shaped a broad and versatile creative foundation.
I have had the privilege of collaborating with colleagues and clients around the world, including teams based in New York, Hong Kong, London, and Bangalore, to name a few.
Along the way, I have partnered with leading organizations such as PwC, Capital One, and DICK’S Sporting Goods, among many others.
Portfolio
A sample of projects showcasing design leadership, innovation, creativity, and real-world impact.
Pharma & Life Sciences Client
Reimagining the donor experience across a high-stakes healthcare journey.
Lunch Note Sketch
A personal illustration project that became a global community.
DICK’S Sporting Goods
Design at the scale of a $1B+ e-commerce business.
Fintech & Core Banking Client
Vision-led product design for a complex banking platform.
PwC: Experience Design (coming soon)
Design leadership, organizational alignment, and innovation.
CFA Institute: Statement of Investor Rights
Turning investor advocacy into a global digital experience.
Testimonials
A few words from people I’ve worked with.
“A leader who truly cares for our creative team and drives our culture of caring and growing skill sets.”
Larissa Meek
Co-Chief Creative Officer @ PwC
“Luke has consistently been amazing, and has been a major part of the creative leadership team. He challenges partners and is continuously looking to improve. He is an extremely strong leader. The team loves him. He’s smart, responsible, and trusted.”
Jeremy Hlinak
Co-Chief Creative Officer @ PwC
“Luke’s one of the first leaders I had that I felt really put his team before himself. What he excelled at the most was building a team that cares about the product they are creating. He knew how to rally the troops and get us excited to make changes for the better.”
Shane Powell
Senior UX Designer @ Rohirrim
“Luke’s drive to innovate, question status quo, and excel technically set him apart from his peers and shine through in his brilliant work.”
Lauren Heinz
Head of Culture, Employee Value, and Talent Development @ CFA Institute
Closing thoughts
Design is ultimately about people.
About creating clarity, enabling progress, and building systems that help others.
My experience and work reflect how I approach leadership, collaboration, and impact.
If this resonates, I’d welcome the opportunity to connect and continue the conversation.
Luke Pieczynski
